Reading Time: 9 minutes Brand development is a project every company should take seriously, as the information you provide to your target market helps to shape their impression of your firm. We deliver an overview of the brand development process and will follow up with more detailed posts on each phase over the next five months.
Overview of Brand Development Read More »
Reading Time: 9 minutes What writing style do you use? Are you aware there is more than one for business and creative writing? We discuss everything you need to know.
The Different Writing Styles Read More »
Reading Time: 10 minutes Precise wording is crucial in business writing. We discuss the recommendations for each message, the elements of communication, and factors to consider each time, and briefly look at how the editing process helps to hone your message.
Written Communication in Business Read More »
Reading Time: 9 minutes Businesses, authors, and editors use style sheets all the time. The reasons for use vary: (1) Companies create an in-house style sheet to ensure employees deliver a consistent message to their audiences. (2) authors use style sheets to help manage their manuscript details, and (3) editors use style sheets to note editing changes. We evaluate each in detail.
Style Sheets: What Are They, Who Uses Them, and Why Are They Essential? Read More »
Reading Time: 15 minutes Businesses and authors contemplating hiring a virtual assistant have come to the right place. We discuss in detail: (1) why and where to hire a VA, (2) collaboration advantages and disadvantages, (3) tasks a VA can do for businesses and authors, (4) when to hire, (5) steps to hiring your VA, and questions to ask your VA (and those a VA will ask you).
The Complete Guide to Hiring a Virtual Assistant Read More »
