Author Branding
Understanding the importance of author branding and how a virtual assistant can help manage consistency across every platform to increase reader recognition.
Marketing
Brand Development—Phase III (Brand Positioning)
Learn how to use the information from Phases I and II to start developing your brand strategy framework and creating your brand positioning statement.
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Author Branding
Brand Development—Phase II (Audience Analysis)
Phase II of Brand Development involves Audience Analysis, which consists of four stages: target market analysis, market segmentation, ideal customer profiles, and buyer personas. While it may be time-consuming, conducting audience analysis is crucial in developing your company’s brand and is worth the effort.
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Author Branding
Brand Development—Phase I
The first phase of brand development involves assembling a diverse team, determining Company and Brand Statements, completing a competitive analysis, and conducting a business environmental analysis. This foundation sets the stage for the rest of the process, and the information gathered in these steps is crucial to supplement everything else.
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Author Branding