Brand Development

Brand Development—Phase I

Author Branding / COLLEEN ATWOOD / March 26, 2024 / Brand Development, Brand Strategy Management, Marketing

The first phase of brand development involves assembling a diverse team, determining Company and Brand Statements, completing a competitive analysis, and conducting a business environmental analysis. This foundation sets the stage for the rest of the process, and the information gathered in these steps is crucial to supplement everything else.

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Author Branding

Overview of Brand Development

Author Branding / COLLEEN ATWOOD / February 26, 2024 / Brand Development, Brand Storytelling, Brand Strategy Management, Marketing

Brand development is a project every company should take seriously, as the information you provide to your target market helps to shape their impression of your firm. We deliver an overview of the brand development process and will follow up with more detailed posts on each phase over the next five months.

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Author Branding

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