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Business Process Mapping

Business process mapping helps companies evaluate their internal processes to find opportunities for improvement and enhance efficiency. Learn about the benefits companies receive, how to decide which process to focus on first, the types of flowcharts you can use, and how to create a business process map of your own.

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Audience Analysis

Brand Development—Phase II (Audience Analysis)

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Phase II of Brand Development involves Audience Analysis, which consists of four stages: target market analysis, market segmentation, ideal customer profiles, and buyer personas. While it may be time-consuming, conducting audience analysis is crucial in developing your company’s brand and is worth the effort.

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